Melissa Proctor Launches Pravida Health: A New Frontier in Preventive, Tech-Forward Wellness
On a quiet street in Atlanta’s Buckhead neighborhood, a new kind of sanctuary has opened its doors. Inside, warm light spills across sleek walls. Physicians welcome clients not as patients in crisis but as partners in prevention. At the center of the space, a robotic massage table hums softly. It is the first of its kind in Georgia, guided by artificial intelligence and designed to bring precision to healing. This is Pravida Health, a physician-led wellness center built on a radical idea: what if care began before illness ever took root?
For Melissa Proctor, co-founder of Pravida and Chief Marketing Officer of the Atlanta Hawks, the answer is both professional and deeply personal. The journey that brought her here began long before Buckhead became home to this high-tech wellness haven.
A Daughter’s Mission
Years ago, Proctor sat by her mother’s bedside as she endured a series of strokes. The experience left her with a painful clarity. Too much of modern medicine waits until it is too late. Despite the family’s best efforts, preventive tools and advanced care never reached her mother in time. In 2012, she passed away. For Proctor, the loss became a turning point.
“I thought wellness meant eating right and exercising,” she has reflected in past interviews. “But I realized the system wasn’t built for prevention.” That realization stayed with her. It grew into a conviction that care could look different, that technology, compassionate physicians, and proactive services could rewrite the script for families like hers.
Pravida Health is the embodiment of that conviction. More than a spa and more than a clinic, it is a model designed to close the gap between luxury wellness and rigorous medical oversight.
Building Pravida Health
Proctor did not launch the center alone. She partnered with Dr. Trevor Turner, a physician known for his work in sports medicine and regenerative therapies. Together they shaped Pravida into a space that balances cutting-edge innovation with clinical trust. The facility, which opened in July 2025, is staffed by physicians, nurses, and wellness practitioners who share a common mission. Their goal is to deliver preventive care with the same urgency that the healthcare system usually reserves for emergencies.
At Pravida, clients can move seamlessly from diagnostic screenings to restorative therapies. A DEXA scan provides precise body composition insights. A CardioScan imaging test identifies cardiovascular risks at their earliest stages. Intravenous therapy replenishes micronutrients. A hyperbaric chamber supports recovery and cellular repair. Even esthetic treatments, from facials to skin checks, are conducted with medical expertise to ensure beauty is paired with longevity.
One treatment room holds perhaps the most striking feature of all. The Aescape robotic massage table is powered by AI and delivers personalized massage experiences with consistent pressure and customizable programs. For some, it is an introduction to robotics in wellness. For others, it is a reminder that touch, even when delivered by machine, can be part of care that honors the body.
“This is about expanding what people imagine is possible for their health,” Proctor has said. “We want to bring prevention, science, and humanity into the same conversation.”
Technology Meets Trust
The most visible symbol of Pravida’s forward vision is the Aescape robotic massage table. While it might sound futuristic, the purpose is deeply human. Many people shy away from massage because of cost, vulnerability, or uncertainty about the therapist’s skill. Proctor and Turner saw the potential in technology that could remove those barriers. The table can map the contours of the body, adjust pressure with precision, and remember settings for each individual. In Georgia, it is the first machine of its kind available to the public.
For clients who may have never trusted their bodies to human hands, the device offers a new kind of accessibility. For athletes, it offers consistency. For communities historically left behind by wellness innovation, it signals something more powerful: technology working in service of equity, not exclusion.
A Full Spectrum of Preventive Services
Pravida Health is not built on novelty alone. Its offerings span the spectrum of preventive care, with each service chosen for both scientific rigor and real-world impact.
Clients can undergo a DEXA scan, the gold standard for analyzing body fat, muscle distribution, and bone density. CardioScan imaging provides early detection of heart disease, still the leading cause of death in the United States. VO2 Max testing on a professional Wattbike evaluates how efficiently the body uses oxygen, a metric once reserved for Olympic-level athletes.
Medical therapies add another layer of support. GLP-1 therapy, widely discussed in recent years for its role in weight management, is available with careful physician oversight. Hyperbaric oxygen therapy enhances cellular repair, while peptide and plasma exchange treatments represent the next generation of regenerative care. Even IV therapy and esthetics are rooted in medical science, designed to optimize health on both the inside and the surface.
Every offering carries a clear message. Preventive care is not a luxury to be enjoyed occasionally. It is a foundation to be built early, consistently, and equitably.
Centering Community in Preventive Care
For Proctor, the decision to co-found Pravida Health was not only about innovation. It was about who has access to it. Black communities, in particular, face disproportionate rates of cardiovascular disease, obesity, and late-stage diagnoses of illnesses like skin cancer. These are not simply individual struggles. They are systemic gaps that preventive wellness can begin to close.
By locating Pravida in Buckhead, the founders are making a statement. This is not a boutique reserved for a narrow demographic. It is a physician-led facility designed to welcome the full diversity of Atlanta’s population. The spa-like environment is intentional, softening the edges of medicine without stripping it of seriousness. Clients step into a space where care feels aspirational but not out of reach.
In interviews, Proctor has spoken of her mother’s experience as a lesson in what happens when prevention is absent. By shaping Pravida around inclusivity, she is ensuring that other families will have tools her own family lacked.
Shifting the Wellness Industry
Pravida Health represents a broader shift in the wellness industry. For years, the sector has been defined by reactive medicine on one end and consumer self-care trends on the other. Between them, many people have been left without a bridge.
Pravida is one model for how that bridge might look. Physician-led, technology-enhanced, and rooted in prevention rather than cure, it shows that wellness can be both aspirational and accessible. It proves that luxury and longevity can share the same space.
As more wellness companies experiment with robotics, AI, and regenerative therapies, the question becomes not whether the tools exist but how they are used. Proctor’s decision to place them inside a community-centered, physician-led facility offers one answer.
When Melissa Proctor walks through the halls of Pravida Health, she carries with her the memory of her mother. The facility is both a personal act of healing and a public offering. Each diagnostic scan, each therapy session, and each conversation with a physician represents a quiet defiance of the old model of care.
Proctor once thought of wellness as diet and exercise. Today, she describes it as a full spectrum of science, technology, and humanity working together to protect what matters most. Pravida Health is her way of turning loss into legacy, and of proving that prevention, when placed at the center of care, can transform both lives and communities.
